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5 Reasons to Hire a Marketing Consultant
By Gordon Benzie Most business professionals have a budget or a fixed level of resources to work with. Those working at startups must be extra vigilant, as extended budget overruns could sink the...
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When is the Right Time for a Business Plan?
One of the questions I hear frequently is that of timing … when is the right time to devote the time and effort to prepare a more formal business plan? It is an important question, and one that must be...
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What is Your Exit Strategy?
There are many reasons to start a business, ranging from launching a new product, defining a new market segment or fulfilling a passion to address a market gap. Regardless what your reason is for...
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What is Your Business Plan to Deal with a Disruptive Event?
Having worked in the technology industry for the past 20+ years, I have seen a few significant changes and technological breakthroughs. Most of the time they are unexpected – there is a reason why...
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Marketing Strategies to Deal with a Disruptive Event
In my last post, I presented a real-life disruptive event that manufacturers of microscopes are now facing – the emergence of a new competitor selling a product that apparently is unbreakable, can be...
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Policy Change, or New Trend Opportunity?
I recently had the opportunity to go to France on a business trip. Despite the increasingly “flat” world we live in, each country definitely has its particular nuances on how business is done and what...
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5 Reasons to Choose a Niche When Starting a New Business
The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making...
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Build vs. Buy: What is the Best Path to Grow Your Business?
As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition....
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What Happens if a Supplier Enters your Market?
Google just announced plans to offer wireless service. What might this mean for AT&T, Verizon, Sprint and T-Mobile? How would you respond if one of your suppliers announced they are going...
View ArticleWhat is the Best Analyst Relations Strategy?
The decision on how to choose an industry analyst relations strategy really depends upon the program objective. This article speaks to three possible goals and the next steps involved in putting...
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